Burke offers readers a complete system for defining their goods or services, promoting them appropriately and adjusting them to the changing term of on-line bus

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accep

Strategic Market Relationships, 2nd Edition develops the reader’s understanding of the nature, relevance and importance of creating and sustaining relationshi

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often ove