Research Handbook of Innovation and Creativity for Marketing Management
Download or Read eBook Research Handbook of Innovation and Creativity for Marketing Management PDF written by Eric Shiu and published by Edward Elgar Publishing. This book was released on 2017-04-28 with total page 261 pages. Available in PDF, EPUB and Kindle.
| Author | : Eric Shiu |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 261 |
| Release | : 2017-04-28 |
| ISBN-10 | : 9780857937957 |
| ISBN-13 | : 0857937952 |
| Rating | : 4/5 (57 Downloads) |
Book Synopsis Research Handbook of Innovation and Creativity for Marketing Management by : Eric Shiu
Book excerpt: This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.
