Research Handbook on Luxury Branding
Download or Read eBook Research Handbook on Luxury Branding PDF written by Felicitas Morhart and published by Edward Elgar Publishing. This book was released on 2020-04-24 with total page 368 pages. Available in PDF, EPUB and Kindle.
| Author | : Felicitas Morhart |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 368 |
| Release | : 2020-04-24 |
| ISBN-10 | : 9781786436351 |
| ISBN-13 | : 1786436353 |
| Rating | : 4/5 (51 Downloads) |
Book Synopsis Research Handbook on Luxury Branding by : Felicitas Morhart
Book excerpt: Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
