A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging compa

Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the com

A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging compa

A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging compani

This book defines the parameters of the emerging business strategy of mass customization, covering the main categories in a systematic examination of: manufactu