Research Methods and Techniques in Public Relations and Advertising
Download or Read eBook Research Methods and Techniques in Public Relations and Advertising PDF written by Bayram Oğuz Aydın and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Bayram Oğuz Aydın |
| Publisher | : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften |
| Total Pages | : 0 |
| Release | : 2017 |
| ISBN-10 | : 3631718764 |
| ISBN-13 | : 9783631718766 |
| Rating | : 4/5 (64 Downloads) |
Book Synopsis Research Methods and Techniques in Public Relations and Advertising by : Bayram Oğuz Aydın
Book excerpt: The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
