Research Perspectives on Social Media Influencers and Brand Communication
Download or Read eBook Research Perspectives on Social Media Influencers and Brand Communication PDF written by Brandi Watkins and published by Lexington Books. This book was released on 2020-11-15 with total page 212 pages. Available in PDF, EPUB and Kindle.
| Author | : Brandi Watkins |
| Publisher | : Lexington Books |
| Total Pages | : 212 |
| Release | : 2020-11-15 |
| ISBN-10 | : 1793613613 |
| ISBN-13 | : 9781793613615 |
| Rating | : 4/5 (13 Downloads) |
Book Synopsis Research Perspectives on Social Media Influencers and Brand Communication by : Brandi Watkins
Book excerpt: This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
