Resistance is Useless

Download or Read eBook Resistance is Useless PDF written by Geoffrey Burch and published by John Wiley & Sons. This book was released on 2011-06-15 with total page 292 pages. Available in PDF, EPUB and Kindle.
Resistance is Useless
Author :
Publisher : John Wiley & Sons
Total Pages : 292
Release :
ISBN-10 : 9781119950035
ISBN-13 : 1119950031
Rating : 4/5 (35 Downloads)

Book Synopsis Resistance is Useless by : Geoffrey Burch

Book excerpt: This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: Change anyone's opinion on any subject. Transform a lynch mob into your most devout supporters. Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. Understand how a perfect product demonstration can get you hurled into the street by security. Sell tanks to Genghis khan. Readership: General Business, customer service and sales.


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