Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income an

Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissiv

In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th

This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings t