Retail Internationalization in China
Download or Read eBook Retail Internationalization in China PDF written by L. Qixun Siebers and published by Palgrave Macmillan. This book was released on 2011-07-19 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : L. Qixun Siebers |
| Publisher | : Palgrave Macmillan |
| Total Pages | : 0 |
| Release | : 2011-07-19 |
| ISBN-10 | : 0230293379 |
| ISBN-13 | : 9780230293373 |
| Rating | : 4/5 (79 Downloads) |
Book Synopsis Retail Internationalization in China by : L. Qixun Siebers
Book excerpt: As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
