Rethinking Rational Choice Theory
Download or Read eBook Rethinking Rational Choice Theory PDF written by Jan de Jonge and published by Springer. This book was released on 2011-12-12 with total page 363 pages. Available in PDF, EPUB and Kindle.
| Author | : Jan de Jonge |
| Publisher | : Springer |
| Total Pages | : 363 |
| Release | : 2011-12-12 |
| ISBN-10 | : 9780230355545 |
| ISBN-13 | : 0230355544 |
| Rating | : 4/5 (45 Downloads) |
Book Synopsis Rethinking Rational Choice Theory by : Jan de Jonge
Book excerpt: The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.
