Risk Management in Plain English - a Guide for Executives

Book excerpt: Why is risk management so often a review of what might go wrong? Norman Marks suggests that this 'doom management' approach should be replaced with 'success management'. What might happen that could affect our success, both the good and bad? Is that OK? Now let's do something about it. Norman's new book has advice for the CEO, executive team, individual executives, and the board. It focuses especially on the need for decisions to be intelligent and informed, because those are where risks are taken. His earlier book, 'World-Class Risk Management' gave more in-depth guidance for the risk practitioner. This easily read and consumed book is designed for those in leadership positions who are interested in making risk management a competitive advantage.