Run with Foxes

Download or Read eBook Run with Foxes PDF written by Paul Dervan and published by Harriman House Limited. This book was released on 2020-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle.
Run with Foxes
Author :
Publisher : Harriman House Limited
Total Pages : 0
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ISBN-10 : 9780857197726
ISBN-13 : 085719772X
Rating : 4/5 (26 Downloads)

Book Synopsis Run with Foxes by : Paul Dervan

Book excerpt: Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn't. He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale. Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.


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