Sales Manager’s Essentials: A Practical Workbook for Success

Book excerpt: A Sales Manager’s job has become all the more demanding in the new era. However, the fundamentals remain the same. This workbook, like its predecessor “The Leadership Essentials”, is designed to offer practical guidance to young and ambitious sales managers to help them excel in their chosen profession. Sales Management is a proving ground for genuine business developers. It’s a challenging field. The 10 essentials for sales managers discussed in this book will assist sales managers in delivering to the highest standards and becoming sales leaders. Sales Managers have to achieve ever-increasing sales targets, strategize and manage key accounts, build high-performance teams, execute sales planning and review, acquire the right talent to keep the sales juggernaut moving forward, organize on-the-job training, provide purposeful coaching, offer holistic mentoring, develop sales skills of team members, and thereby developing the qualities required of sales leaders. Readers of this book will benefit directly and immediately from the shared tips and techniques, reflections and experiences. Instead of being theoretical and preachy, this book attempts to keep the sales manager’s essentials simple, practical and doable. Sales personnel at all levels will positively benefit from the contents of this book written by the authors with nearly half a century of cumulative experience in the lifestyle goods and pharmaceutical industries.