Search and Social
Download or Read eBook Search and Social PDF written by Rob Garner and published by John Wiley & Sons. This book was released on 2012-10-18 with total page 410 pages. Available in PDF, EPUB and Kindle.
| Author | : Rob Garner |
| Publisher | : John Wiley & Sons |
| Total Pages | : 410 |
| Release | : 2012-10-18 |
| ISBN-10 | : 9781118283417 |
| ISBN-13 | : 1118283414 |
| Rating | : 4/5 (17 Downloads) |
Book Synopsis Search and Social by : Rob Garner
Book excerpt: This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.
