Secrets to a Successful Startup

Book excerpt: Everything You Need to Start and Succeed in Your Own Venture Trevor Blake built three successful startups and sold them for more than $300 million. Now he’s written a complete instruction manual that covers everything the budding entrepreneur or existing business owner needs to know to build the career or business of their dreams. Unlike the many theoretical guides out there, this is a practical handbook based on Blake’s wildly successful in-the-trenches experience. It incorporates leading-edge strategies that cover every aspect of running a business — including funding, developing systems, and marketing. Blake presents in-depth insight into managing effectively, maintaining cash flow, and adapting to the changing needs of customers in volatile economic times. One of his most innovative contributions is an emphasis on cultivating the right mindset, and he tells you exactly how to do that. “The secret to success isn’t in the plan,” he writes. “It’s in the person holding it.” His proven methods will give you the confidence to take the entrepreneurial leap and turn your winning idea into an efficient, profitable company.