The Seeds of Innovation
Author | : Elaine Dundon |
Publisher | : AMACOM Div American Mgmt Assn |
Total Pages | : 257 |
Release | : 2002 |
ISBN-10 | : 9780814415719 |
ISBN-13 | : 0814415717 |
Rating | : 4/5 (19 Downloads) |
Book excerpt: Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a "how-to" prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-making levels only) -- and explains how to produce measurable results that translate directly to the bottom line. Using field-tested concepts and practical examples, and featuring easy-to-apply processes and concrete thinking tools, this straight-talking book provides a broadly applicable guide to innovation -- one that's not limited to a specific industry sector. Today's most comprehensive, one-stop innovation resource, it describes: * The three necessary components of innovation -- creative, strategic, and transformational thinking * Methods for applying innovative thought to existing products, processes, and business models * 90 great innovations and 90 trends to consider