Selling the Sunshine State

Book excerpt: "For more than a century, Florida has thrived on its image as an exotic playground. The state was an early innovator in tourism marketing, with fun, colorful, evocative print advertisements designed to reinforce the state's selling points: beautiful weather, clear waterways, citrus, and unique man-made attractions." "Selling the Sunshine State is a scrapbook of bygone brochures, postcards, souvenirs, and photos, all designed to lure new guests and residents to the peninsula. Avid Floridiana collector and cultural historian Tim Hollis's personal collection forms the heart of the nearly 500 color images herein. This lovingly assembled book is arranged according to the state's traditional tourism department regions, such as the Miracle Strip, the Big Bend, and the Gold Coast. This fascinating book opens a window to the lost attractions and sometimes shocking appeals made in promotional material created from the 1920s through the 1970s."--BOOK JACKET.