Smart Skills: Business Writing

Book excerpt: Book 3 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead. Gain a competitive edge at work with your business writing skills Effective business writing skills can help you win that million-pound contract, earn a promotion, resolve a dispute or generate a significant increase in business leads. Our Smart Skills book offers proven, practical advice on how to put over a clear and impressive message in a style that's deceptively simple and even enjoyable to read. These guidelines will teach you how to:•Write and format business reports, proposals or presentations•Recognise the dangers of poor writing•Write effectively under time pressure•Use persuasive techniques and structures•Deal with all types of documentation from a "simple" email to a long reportAccessibly written, it includes checklists, templates and exercises to help you work through even the most basic building blocks of good writing. Business Writing provides an antidote to the dangers of 'gobbledegook' and 'business-speak' and allows you to generate any kind of document with confidence. After reading this guide, your writing will be effective, engaging and memorable- a vital skill for all professionals.***ContentsPreface: The dangers of poor writing and the opportunities of good1. Introduction: Good writing is the business equivalent of an open goal2. Getting it down right3. Making language work for you4. Making it persuasive5. Horses for courses: linking style to method6. The brief, the very brief and the ubiquitous email7. At length: reports and proposalsPostscript,