Snow in the Tropics

Book excerpt: Snow in the Tropics by Thomas Taro Lennerfors and Peter Birch offers the first comprehensive history of the independent reefer operators. These shipping companies, such as Lauritzen, Salén, Seatrade, Star Reefers, and NYK Reefer, developed the dedicated transport of refrigerated products like meat, fish, and fruit by ship, from the early 20th century to the present. Snow in the Tropics describes how the history of the reefer operators has been formed in relation to shippers, such as Dole and Chiquita, in a constant struggle with the liner companies, such as Maersk, and in relation to global economic and political trends. It also covers how the industry is discursively constructed and the psychological drivers of the business decisions in it.