Social Marketing and Advertising in the Age of Social Media
Download or Read eBook Social Marketing and Advertising in the Age of Social Media PDF written by Lukas Parker and published by Edward Elgar Publishing. This book was released on 2020-11-27 with total page 192 pages. Available in PDF, EPUB and Kindle.
| Author | : Lukas Parker |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 192 |
| Release | : 2020-11-27 |
| ISBN-10 | : 9781786434678 |
| ISBN-13 | : 1786434679 |
| Rating | : 4/5 (78 Downloads) |
Book Synopsis Social Marketing and Advertising in the Age of Social Media by : Lukas Parker
Book excerpt: This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.
