This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also hel

Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At th

Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professiona

This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society

Defining Sport Communication is a comprehensive resource addressing core topics and issues, including humanistic, organizational, relational, and mediated appro