Social Media in the Digital Age

Book excerpt: Social Media in the Digital Age: History, Ethics, and Professional Uses details how the growth and development of social media has influenced how people interact with one another, receive news, and form social bonds. Part I of the book focuses on the history and study of social media, addressing the rise of social media, theories used to study social media, the widespread impacts of user-generated content, and more. Part II examines the legal and ethical implications of social media with chapters covering the legalities of social and digital media use, user policies, and image and brand management. Part III addresses the professional uses of social media within the disciplines of public relations, advertising, marketing, journalism, mass media, nonprofit work, and U.S. politics, as well as the role of social media in national and global movements. The second edition features new content on fake news, disinformation, conspiracy theories, bots and trolls, social media influencers, the growth of Instagram and TikTok, the Communications Decency Act, podcasts, and the confluence of social media and the 2020 United States presidential election. Social Media in the Digital Age is ideal for undergraduate courses in mass communication, broadcasting, history, and popular culture. It is also a valuable resource for communication professionals.