Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Author | : Kaufmann, Hans Ruediger |
Publisher | : IGI Global |
Total Pages | : 441 |
Release | : 2017-01-18 |
ISBN-10 | : 9781522521402 |
ISBN-13 | : 1522521402 |
Rating | : 4/5 (02 Downloads) |
Book excerpt: In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.