In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to �

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the

For courses in Sports Marketing. Help students understand the business of sports through a practitioner’s perspective. Written from the perspective of those w

This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv