Sports Sponsorship

Book excerpt: Sports Sponsorship: A Professional's Guide offers long overdue advice on every aspect of the tough and often daunting task of seeking sports sponsorship. Written by one of international sport's most experienced and successful sponsorship sales exponents, the book is intended for sponsorship seekers at all levels, from grass roots sport up to the highest echelons of professional sports organizations.Sports Sponsorship: A Professional's Guide offers long overdue advice on every aspect of the tough and often daunting task of seeking sports sponsorship. Written by one of international sport's most experienced and successful sponsorship sales exponents, the book is intended for sponsorship seekers at all levels, from grass roots sport up to the highest echelons of professional sports organizations. Brian Sims has been involved in motor sports from Formula Ford through to Formula 1, been the marketing director of two Formula 1 teams and been involved in US Indycar Racing with Lola, and brought companies such as FedEx, Marconi and Gillette into Formula One when marketing director of the Benetton F1 Team. Brian is now on the Advisory Board of Oxford Brookes University, a Guest Lecturer for the World Academy of Sport and is also working with a talented young British racing driver competing in the 2013 European F3 Championship. The advice and guidance contained in Sports Sponsorship is relevant to many professional sports and has several case studies illustrating how to identify, present and win support from potential partners, it is a must read for individuals, teams or organizations seeking to secure sponsorship in an ever competitive world.