Stochastic Models of Buying Behavior
Download or Read eBook Stochastic Models of Buying Behavior PDF written by William F. Massy and published by MIT Press (MA). This book was released on 1970 with total page 488 pages. Available in PDF, EPUB and Kindle.
| Author | : William F. Massy |
| Publisher | : MIT Press (MA) |
| Total Pages | : 488 |
| Release | : 1970 |
| ISBN-10 | : STANFORD:36105033952669 |
| ISBN-13 | : |
| Rating | : 4/5 (69 Downloads) |
Book Synopsis Stochastic Models of Buying Behavior by : William F. Massy
Book excerpt: Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.
