Stockholm Design Lab: 1998 - 2019

Book excerpt: Driven by "simple, remarkable ideas," Stockholm Design Lab (SDL) has been transforming brands and businesses as one of the leading forward-thinking design agencies in the world since 1998. From developing visual identities for the NIO Formula E race car and the Nobel Prize to defining creative approaches for adidas and IKEA, its works are as diverse as they are distinct and delightful; spanning various mediums and methods to capture hearts and minds across all walks of life. To mark its 21st year in the industry, SDL has compiled a special monograph with over 500 pages of exclusive insight into its creative inspiration, processes, and portfolio. Categorized by industry, the book's contents include behind-the-scenes anecdotes, early-stage mock-ups, and never-before-seen images for some of its best client projects so far; serving as a valuable source of reference and reflection for designers at any level. An anthology that celebrates SDL's achievements as well as its lasting impact on the Scandinavian design scene and beyond, the book is a timeless retrospective that will also give readers realistic glimpses of the future.