Strategic Brand Management, 3rd Edition
Download or Read eBook Strategic Brand Management, 3rd Edition PDF written by Alexander Chernev and published by . This book was released on 2020-02-15 with total page 266 pages. Available in PDF, EPUB and Kindle.
| Author | : Alexander Chernev |
| Publisher | : |
| Total Pages | : 266 |
| Release | : 2020-02-15 |
| ISBN-10 | : 193657263X |
| ISBN-13 | : 9781936572632 |
| Rating | : 4/5 (3X Downloads) |
Book Synopsis Strategic Brand Management, 3rd Edition by : Alexander Chernev
Book excerpt: Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, it is the definitive text on building strong brands.
