Strategic Brand Management
Download or Read eBook Strategic Brand Management PDF written by Kevin Lane Keller and published by Pearson Academic. This book was released on 2012-09-01 with total page 590 pages. Available in PDF, EPUB and Kindle.
| Author | : Kevin Lane Keller |
| Publisher | : Pearson Academic |
| Total Pages | : 590 |
| Release | : 2012-09-01 |
| ISBN-10 | : 0273779419 |
| ISBN-13 | : 9780273779414 |
| Rating | : 4/5 (19 Downloads) |
Book Synopsis Strategic Brand Management by : Kevin Lane Keller
Book excerpt: For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.
