This guidebook is essential reading for all professionals in the field.

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st cent

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplin

Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. I

Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the fou