On business communication

"Strategic Communication "discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing

Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the fou

Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engageme

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizationa