Strategic Market Management
Download or Read eBook Strategic Market Management PDF written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle.
| Author | : David A. Aaker |
| Publisher | : John Wiley & Sons |
| Total Pages | : 369 |
| Release | : 2010 |
| ISBN-10 | : 9780470689752 |
| ISBN-13 | : 0470689757 |
| Rating | : 4/5 (52 Downloads) |
Book Synopsis Strategic Market Management by : David A. Aaker
Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
