Strategic Market Management
Download or Read eBook Strategic Market Management PDF written by David A. Aaker and published by John Wiley & Sons. This book was released on 2017-09-18 with total page 406 pages. Available in PDF, EPUB and Kindle.
| Author | : David A. Aaker |
| Publisher | : John Wiley & Sons |
| Total Pages | : 406 |
| Release | : 2017-09-18 |
| ISBN-10 | : 9781119392200 |
| ISBN-13 | : 1119392209 |
| Rating | : 4/5 (00 Downloads) |
Book Synopsis Strategic Market Management by : David A. Aaker
Book excerpt: Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
