Strategic Marketing Cases in Emerging Markets

Download or Read eBook Strategic Marketing Cases in Emerging Markets PDF written by Atanu Adhikari and published by Springer. This book was released on 2017-05-03 with total page 171 pages. Available in PDF, EPUB and Kindle.
Strategic Marketing Cases in Emerging Markets
Author :
Publisher : Springer
Total Pages : 171
Release :
ISBN-10 : 9783319515458
ISBN-13 : 3319515454
Rating : 4/5 (58 Downloads)

Book Synopsis Strategic Marketing Cases in Emerging Markets by : Atanu Adhikari

Book excerpt: This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.


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