Strategic Marketing in Fragile Economic Conditions
Download or Read eBook Strategic Marketing in Fragile Economic Conditions PDF written by Samanta, Irene and published by IGI Global. This book was released on 2014-06-30 with total page 344 pages. Available in PDF, EPUB and Kindle.
| Author | : Samanta, Irene |
| Publisher | : IGI Global |
| Total Pages | : 344 |
| Release | : 2014-06-30 |
| ISBN-10 | : 9781466662339 |
| ISBN-13 | : 1466662336 |
| Rating | : 4/5 (39 Downloads) |
Book Synopsis Strategic Marketing in Fragile Economic Conditions by : Samanta, Irene
Book excerpt: "This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.
