Strategic New Product Development for the Global Economy
Download or Read eBook Strategic New Product Development for the Global Economy PDF written by T. Kono and published by Springer. This book was released on 2007-01-17 with total page 280 pages. Available in PDF, EPUB and Kindle.
| Author | : T. Kono |
| Publisher | : Springer |
| Total Pages | : 280 |
| Release | : 2007-01-17 |
| ISBN-10 | : 9780230599383 |
| ISBN-13 | : 0230599389 |
| Rating | : 4/5 (83 Downloads) |
Book Synopsis Strategic New Product Development for the Global Economy by : T. Kono
Book excerpt: New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
