This book explains why organizations that want to succeed, and continue to succeed, need to engage in the proper kind of planning. It shares the necessity and r

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

In today's complex world of business, strategic planning is indispensable to effective management. Ever since the mid-1950's, when American companies began to d

Easy-to-follow and understand, The Systems Thinking Approach to Strategic Planning and Management presents the first practical application of "systems thinking"