This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations

Strategic Sport Communication, Third Edition, presents a comprehensive examination of the evolving field of sport communication. With a complete approach to the

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations

Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full poten

The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport commun