Strategic Tools and Methods for Promoting Hospitality and Tourism Services

Download or Read eBook Strategic Tools and Methods for Promoting Hospitality and Tourism Services PDF written by Nedelea, Alexandru-Mircea and published by IGI Global. This book was released on 2016-01-07 with total page 345 pages. Available in PDF, EPUB and Kindle.
Strategic Tools and Methods for Promoting Hospitality and Tourism Services
Author :
Publisher : IGI Global
Total Pages : 345
Release :
ISBN-10 : 9781466697621
ISBN-13 : 1466697628
Rating : 4/5 (21 Downloads)

Book Synopsis Strategic Tools and Methods for Promoting Hospitality and Tourism Services by : Nedelea, Alexandru-Mircea

Book excerpt: Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.


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