Summary of Paid Attention – [Review Keypoints and Take-aways]

Book excerpt: The summary of Paid Attention – Innovative Advertising for a Digital World presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of In this day and age of ad-blockers, shrinking attention spans, and massive amounts of consumer choice, how can you pique the interest of potential customers in your product or service? In the book "Paid Attention," published in 2015, the authors discuss the rapidly shifting media landscape and map out successful business strategies that go beyond banner placement and pop-ups. Paid Attention summary includes the key points and important takeaways from the book Paid Attention by Faris Yakob. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].