Survey Research and the World Wide Web

Book excerpt: Survey Research and the World Wide Web helps students learn how to construct a survey or use the Web as a medium for targeting and surveying well-focused populations. The author provides students with specific approaches for collecting representative data from a variety of groups, populations and resources as well as practical, straightforward exercises that include numerous examples. Step-by-step instructions are provided to guide students in accomplishing each activity, and screen shots and real-life vignettes highlight the application's concepts and programs. This book is not a technical manual on how to program HTML or master Microsoft FrontPage, rather it is designed to help students become proficient at using Web survey research tools.