Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR sig

Airlines willing to develop insight from foresight relating to the expected 'step phase changes' will eventually improve their margins. In Flying Ahead of the A

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you

"With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world bran

Administrators will find a user-friendly, five-stage planning process with six essential rubrics for developing, implementing, monitoring, and sustaining a succ