This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign comm

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their pa

A gripping in-depth look at the presidential election that stunned the world Donald Trump's election victory resulted in one of the most unexpected presidencies

How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He ce

Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on