How a nightclub comedian turned a simple joke formula into a million dollar sales hook... and how you can use the same easy 4-sentence formula to stand out from

Every sale is made or lost in 60 seconds—make them count Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity

Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunitie

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business su

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong