The Alibaba Way: Unleashing Grass-Roots Entrepreneurship to Build the World's Most Innovative Internet Company

Book excerpt: The amazing e-commerce success story that provides a powerful new growth model for small business start-ups and grassroots entrepreneurs One of the world’s fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese—not just as a road map to riches, but as a lesson in entrepreneurial individualism. This illuminating guide takes readers inside this global giant of e-commerce and shows entrepreneurs how to build their own businesses from a grassroots vision to a world-class operation. Using Alibaba’s incredible success as a case study, the book identifies the driving forces behind job growth, innovation, and sustainability in the Digital Age. It shows small business owners how to unleash their entrepreneurial spirit, realize their grassroots ambitions, and use technology-driven platforms to grow their companies across multiple markets. The Alibaba Way offers a proven way to survive and thrive. The first book-length case study of the Alibaba phenomenon Alibaba is receiving incredible positive coverage in the media—its IPO is likely to be the largest in the US and one of the largest in the world Dr. Lowry is an expert in Chinese economics with experience in American markets Dr. Ying Lowrey is an Economics Professor at the School of Social Sciences, Tsinghua University, and Deputy Director of Tsinghua Research Center for Chinese Entrepreneurs.