The Art and Business of Teaching Yoga

Book excerpt: Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. Many want to make yoga teaching their full-time career, but most training programs fall short in covering business acumen, and they may not equip graduates with the entrepreneurial skills and savvy they need to make a go of it. This indispensable and inspiring book guides both new and established professionals toward maximizing their impact as teachers and achieving their career goals. You’ll learn to: • build a loyal student base • plan dynamic classes • optimize your own practice • become more financially stable • maintain a marketing plan • use social media effectively • create a unique brand identity • inspire even more students to embrace yoga