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Brimming with examples, this book demonstrates how qualitative researchers can use autoethnography as a method for qualitative research. Topics include a brief
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In this step-by-step guide to writing autoethnography, the author describes and illustrates the essential features and practices of this qualitative research me
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Autoethnography: Process, Product, and Possibility for Critical Social Research by Sherick A. Hughes and Julie L. Pennington provides a short introduction to th
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How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu