The Best Job in the World - The PepsiCo Walkers crisp Marketing Case Study
Download or Read eBook The Best Job in the World - The PepsiCo Walkers crisp Marketing Case Study PDF written by Martin Glenn and published by Compton House Publishing Ltd. This book was released on with total page 29 pages. Available in PDF, EPUB and Kindle.
| Author | : Martin Glenn |
| Publisher | : Compton House Publishing Ltd |
| Total Pages | : 29 |
| Release | : |
| ISBN-10 | : 9780954951801 |
| ISBN-13 | : 0954951808 |
| Rating | : 4/5 (01 Downloads) |
Book Synopsis The Best Job in the World - The PepsiCo Walkers crisp Marketing Case Study by : Martin Glenn
Book excerpt: In this digital video book, PepsiCo UK and Ireland President Matin Glenn charts the meteoric rise of Walkers crisps to Britain's number one FMCG brand, providing insights into innovation, 360° brand communications, managing high-performance teams and how to remain a market leader in today's crowded FMCG market.
