The Bezos Blueprint

Book excerpt: From the bestselling author of Talk Like TED, renowned communications coach Carmine Gallo reveals the leadership secrets of Amazon founder Jeff Bezos - and gives you the tools to master them yourself. Jeff Bezos built Amazon. A dreamer who turned a bold idea into the world's most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world's largest employers. In The Bezos Blueprint, Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon's astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak and motivate teams and customers. The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you. 'Carmine Gallo examines more than two decades of Bezos letters to reveal the writing and communication strategies that should be taught to everyone with a story to tell' - Marc Randolph, co-founder and first CEO of Netflix