The Big Book of Packaging

Book excerpt: Intended as a comprehensive resource for designers, creative professionals, marketers, and retailers, The Big Book of Packaging contains 384 pages of the most innovative packaging designs from around the world. With over 500 featured designs and profiles of twelve of the world's leading designers, the book is a must-have resource for anyone interested in the future of packaging and design. In light of the recent lift in environmental consciousness, this volume of the Big Book Series will devote one third of its content to the increasingly important subject of green packaging-showing designers and retailers how to package their products creatively, responsibly, and at low cost, factors that will be reflected in the books own packaging/binding as well. The Big Book of Packaging will appeal to designers, students, marketers, retailers, and aesthetes alike, providing a thorough look at what goes into building an effective package and how to think "outside the box."